Every website, no matter big or small, has an “About Page.” In fact, this is probably the first page you write to your site before putting in content. The importance of an About Page is crucial for every site owner. This is so that visitors will have an idea of what your company or business is all about.
Of course, when it comes to writing an About Page, you have to do it in some way that can attract and engage with your customers. There are plenty of sites on the web that has a bland and dull About Page that contrasts their main content. You should not write your About Page like that. If you want more visitors and opportunities to visit your site, then having an engaging About Page will help you to do just that. This is important, especially those that are running a business and uses a website as a medium to engage with their customers.
So how can we write an About Page the proper way? Continue reading down below to find out.
Writing an Effective About Us Page
An About Us Page is something that you should not overlook. This page serves as a tool to let your customers be interested in your business. What you want is that people who visit the page will gain knowledge about you and the business you’re running, making them motivated buyers for your products.
To do this, first, you must focus on your customers and the challenges they face. By having a customer-oriented goal, they will feel that you care about them, making them interested in what you can bring to solve their problems. Next, write about how your products can be a solution to their problems. By doing so, customers will be curious what your products and business are all about, leading them to check and explore your site.
Following the Audience-Centric Approach
The top reason why a person visits your site is that they suspect that you have a solution to their problems. That’s why having an effective and engaging About Us Page will help you to make these people be your consistent customers for life.
What you can do is to write how you struggled to have the same problem as them and how you found a solution that you can share with other people. Include the process that your company has undergone to achieve such a solution, including data and metrics to make it more convincing. This sends a message to the consumer who visited your site that they have come to the right place.
Creating the Ultimate Experience
A person’s attention span is short. Once they find your About Us Page to be boring just like the others, they will probably look for other answers elsewhere. This leads us to create an About Us Page that is fun and attractive to look at to lure visitors in.
Start by using images that are relevant to your site’s content. Interactive elements are a big plus as well. You can use videos that show a brief history of your company and the products you sell. You can turn up to amp by including testimonials of satisfied customers as well. This will create a huge positive impact on the page that can convince visitors to try your products/services.
Now that you’re done introducing yourself and what your company can offer to consumers, what you can do to finish your About Us Page with a bang is to write about how your company will grow and improve in the following years to come.
Write your plans on how to build your company from existing successes. Talk about how innovation can help your company to provide better solutions to what you have right now. You can also provide sneak peeks on your development plans towards the future. Doing all of this will help your visitors to stay knowing that your company has big plans of what lies ahead.
Call to Action
On the bottom of your About Us Page, you should not forget to have a call to action (CTA) that visitors can click. This one is crucial if you want to turn your visitors into your consumers. Always remember that an About Us Page is just as important as the main content in your site. And having a call to action to end the page where visitors can contact you directly is a must.
Focus on What Matters
Writing and designing an About Us Page is not something that can be done in minutes. It takes time, effort, and dedication to make it as engaging and effective as it can be. What’s important is that you should always focus on your audience and the solution you can provide to them. By following the tips above, you are now ready to gain consumers with the help of a single page on your site.